Almost from the beginning of the commercial Internet, the webmarketer recognize e-mail marketing as one of the best techniques to boost sales. But the abuse committed by many webmasters in using this tool, have done decreased its true value. By definition, e-mail marketing is the most direct way of getting a communication relevant to a group of contacts with a high potential of purchase. In statistical terms, a few well aimed e-mail will have much more effectively than the massive sending of emails that very few considered read. It is therefore necessary to consider certain conditions for the proper development of this technique that has the potential to offer highly beneficial results, almost always with a cent per cent return on investment. The first step to ensure the success of our actions is to create a valid database. So don’t expect users to leave your details on your website, also it is possible to find them more actively. Off-line events are a good choice.
The exhibitions, exhibitions and business meetings are an effective way of obtaining qualified email addresses. Once we have achieved an interesting number of contacts it is possible to divide this large database into smaller groups, with the aim of offering each of them specific and relevant content which, undoubtedly, will increase the effectiveness of each contact. It is also important to make the correct tracking of each communication, even when initially appears that it has not had positive results. Tracking can not only be sending another e-mail. We may also contact this person through social networks, for example leaving a message through Twitter or Facebook. The slogan is to personalize communication, avoiding the user feel that he is doing contacted mass.
The time invested in the same creation of e-mail, spend 30% imaging and 70% of the time to the writing of the content itself. In terms of e-mail marketing that a picture is worth 1000 words is not as certain. What is real is that the words quality and skill in their employment will be much more convincing than any image. Put another way, if you want to increase the efficiency of your email marketing, work hard in their texts. In addition, large images tend to increase load times, making many cases the same configuration of some servers prevent the download of large images. Another thing of great importance is the title of the e-mail. This will be the most important hook that will motivate reading or not of the communication you send. Ultimately, if the title don’t invite user to open your mail, probably it will end in the recycling bin, thus losing one opportunity to boost their sales.