The project interested in companies like Goldman Sachs, lvmh and the Benetton, the company invested in more than 100 million pounds. At launch, the estimated value of the company amounted to more than 200 million. Nevertheless, the partners have clearly overestimated the market size and opportunities to implement it. After 18 months, boo.com went bankrupt, …
August 2019 archive
Aug 25
New Publication: Guide WOM Marketing
Win with Word-of-mouth marketing online & offline new customers companies must rethink their customer dialogue. Word-of-mouth marketing (WOM) is the new magic word. In the Guide, the two editors Anne M. Schuller have WOM marketing and Dr. Torsten Schwarz the theme of Word of mouth and referral marketing lit from all sides. 45 leading experts …