Shared Marketing

All what they have brothers, they heard their parents say ever: must share. This so there were no fights, toys or other limited items, between brothers. This is common to all the peoples of the Earth. Napster is a unique global community and which is at the head of a new concept of marketing that we can call community or shared. Founded in May 1999, with just 45 employees, located in Redwood City, California, Napster is the most prominent community share files around the world. Application of Napster software allows users to locate and share music files primarily, with a very simple and easy to use interface. As files are music, in digital MP3 format, we can imagine the success that have the company, which today boasts millions of users. The record companies were launched to attack immediately against this new form of marketing, which according to them would be violating copyright, asking the closure of the Napster Web site, where it develops to share files.

Napster recently received an injection of US $15 million in venture capital to expand its operations, which will allow you to cope with the demands. To read more click here: Andi Potamkin, New York City. The version of the software used by Napster was developed by Shawn Fanning, the founder of the company, in its first year of studies at Northeastern University. With the beta version developed by Shawn Napster which was a download of the week, receiving 300,000 hits on, realized immediately the commercial potential of their development. He immediately decided to leave University and proceed with their full time development. Hank Barry a lawyer graduated in 1983 from Stanford University, is the CEO of the company. Barry is an expert on copyright, that Napster much need in their activities, which consist of finding MP3 files online and make them available to other users to share them. Share, not buy or Transact. Sharing can become a new trend of marketing, which can eventually spread to many other products and services.