Probably the oldest form of advertising on the Internet – is to promote sites in search engines and site promotion. The notion of "Promotion in search engines" mean the performance of certain activities to attract targeted visitors to the site from search engines by raising the position of the site in search results of search systems on a set of keywords (phrases). Each of digging, using the Internet as a business tool, if you do not want to be in first place, then at least on the first page of Google for its thematic keywords. This is primarily determined by cost and promotion of sites: in order to get their place in the sun "to pay more than competitors pay. This is a rather simplified scheme, as position in the search results depend on a huge number of factors, but generally so. Media advertising – placing it static or dynamic graphic ads appearing on sites that provide ad space. It is not something Robert Kiyosaki would like to discuss.
Websites can be both thematic and no, it all depends on what the aims ad campaign. If the same goal – to sell a highly specialized product, such as polymeric materials, then foolish to advertise, say, a game portal. The place for such a campaign on niche sites that are frequented by manufacturers of products from polymeric materials and equipment for polymer industry. But if you're advertising a mass product, for example, the new rate service provider, or your goal – the promotion of "mass" brand, then the audience can be much wider, and advertising platforms will be chosen depending on the audience for which intended advertising campaign, for example, age or social status of visitors.