Win with Word-of-mouth marketing online & offline new customers companies must rethink their customer dialogue. Word-of-mouth marketing (WOM) is the new magic word. In the Guide, the two editors Anne M. Schuller have WOM marketing and Dr. Torsten Schwarz the theme of Word of mouth and referral marketing lit from all sides. 45 leading experts from the word-of-mouth world come on 450 pages to Word. How do we get people to do this, to talk about us and our brands? And how do we targeted and systematic manner our customers and contacts to top sellers of our offers, products and services? “it brings editor Anne M. Schuller on the point and adds: just who is really recommended, indeed is recommended.” Torsten Schwarz sees even a new recommendation company and expects that in the future the amount of advertising budgets no longer matters.
The contents of weiterempfehlbaren are crucial.” Individuals have more range than large corporations and above all a higher credibility. There are free at redir/LFWOM (Anne M. Schuller) introduction and the chapter “The new recommendation society” (Torsten Schwarz) first WOM leaders, including such luminaries as Prof. Dr. Franz-Rudolf Esch and Prof. Dr.
Marcus Schogel, as well as Web 2.0 gurus such as Klaus Eck and Dr. Martin Oetting have teamed up to share their hints, tips and tricks for an effective offline and online-based referral marketing. Questions such as: what works? What has been proven? What are you do’s and dont’s? What is it in particular? practical answers. It involves also a recommendation focused positioning and the motivation of people who act as advocates, ambassadors, and referrers. A variety of methods, as well as a wealth of campaign examples will be presented. More topics: viral brand communications, online PR, social media marketing and controlling, reference marketing, reputation management, and mouth-oriented customer touchpoint Management. The book consists of seven parts: strategic principles, milestones in the WOM, Word-of-mouth marketing on the Web, online recommendations and reviews, the practical implementation in the offline WOM, reputation controlling in the WMO, the implementation of the WMO.