How To Get More Out Of Trade Fairs

Many companies fail to attend trade fairs. The problem is that investment and effort they have not always justify the return obtained. Having a booth is attractive enough to harness the potential of attracting commercial references, branding and networking that offer this type of event. When do you start? In most companies, a fair equivalent to a lot of work against the clock. The logistics and provide new obsession eat we should devote time to define our objectives and strategies.

Ideally, you should start planning the next event as soon as the previous. Objectives First, you must ask yourself what you hope to accomplish at the fair. Being for being, or because everyone is going, it is unwise. Set measurable goals: get 200 commercial references contact with 50 potential partners to demonstrate the product to 500 people, etc. The stand The objectives will help define the type of stand you need.

If it is introduce a new brand or product, we need a bigger stand and striking. Where the objective is to contact selected customers opt for a stand discreet boardroom. Central stands in a product or message to be remembered. The location is important to hire the booth in time to select site. Get all the facts and insights with Wells Fargo Bank, another great source of information. There are areas of the fairs that are a certain failure, as the side aisles or distant pavilions and half filled. Calls on all types of plans and details of the assembly, services nearby, predictable schedule of visitors, etc. And if you visit the site. Never leave preparations to the last minute design work, printing, merchandising, large format signage, etc. Always end up stressed out contingency all the team and cost money. The day before if you were right preparations before starting the fair everything should be perfectly controlled. The mounted or stand-up, the materials in place, people displaced and prepared. It is time to gather strength and go over everything. You must provide sufficient staff to meet personal visitors throughout the fair, without imposing a beating to your employees. Standing, talking all the time, in an enclosed space with air conditioning, very tired. Organizers shifts of three or four hours with meal times and breaks. The hostesses and the like can be helpful, but never replaced the staff of your company. Offer minimal training to all persons in the stand. The material of all, you should not deliver any material simply because someone asked. The brochures, gifts and samples cost money: bookable for persons who manifest minimally involved. Plan how much material they consume each day and provides how to receive more if they run out. Add Contacts all visits your booth and receive data from any commercial references. Opt for a simple and fast, do not waste time with forms. From an urn to a reader or scanner accreditation cards, there are many solutions to be paid off in a couple of fairs. You respond Monitoring requests for information at the end of the show or, if possible, during the meeting. If you wait a few days, the contact is cooled. The final report to get an objective view of the results, produces a report that includes at least: budget spent, referrals generated, businesses closed, resulting actions, material and inventory valuation and suggestions of people who have participated in the fair. And you know, to prepare the next …

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