Average Transport

This research consists of books of diverse classic authors and new authors of the area of marketing and retail marketing, as well as a reading study that it searched through magazines and works of course conclusion to know existing literature on the subjects that had involved the subject. The construction of this knowledge resulted in the basement to prepare the material of field research, in way that the process of inquiry next to the sample, customers of markets of neighborhood and supermarkets was reflected in data, that after analysis provided the achievement of the objectives of this study. The research was carried through inside of ' ' A&#039 supermarket; ' , situated in the city of Saint Antonio of the Support, in elapsing of days 22 the 31 of March of 2010. In the period that elapsed eight daily hours of second to sixth. ' ' A&#039 supermarket; ' , if it incases in the standards of company of Average Transport, and is operating in the market has 15 years, in the central region of the city of Saint Antonio of the Support, Currently the company works with Nourishing Colds, Aougue and Gneros in general. 3,2 Development of the work For the accomplishment of this work had been carried through exploratrias research followed of research of field using a questionnaire structuralized with carried through closed questions with the well-taken care of maximum, so that the process got quality and exactness in the conclusion of the project to be presented, also was used a bibliographical research, usufructing concepts of diverse authors. To reach the objective of research of this study, the research of field for the collection of the data was used. The collection was made by means of the questionnaire structuralized with closed questions, this choice considered three factors: the size of the sample, the place of the boarding and the time of the respondents.

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