8 Harmful Words In Sales And Marketing

Everyone knows the "good" words that are used in advertising: the "new", "free", "Try," "you", "Discover," "now." However, not everyone knows the "harmful" for advertising and sales of the word, otherwise I would not use them. In 99% of cases, when using these words, it has no any value. Often, when a company is going to be any claim that a world they anxiously beat drumbeat, fanfare, passions, and publish … unclear, abstruse ads about anything. On their domestic corporate language of "experts." Note: Be careful, now you can thrill an incredibly exciting title. Many consumers like hit statements, and they breath: "Our super-duper technology + = Our outstanding quality solutions that give you a feel for the difference," Well, how do you mean? Here is a list of "bad" words in the sales and marketing: 1. "We, I, I, our, us "- Customers are concerned only about themselves, not the seller.

It is better to use instead of personal pronouns, the name of your brand or company. The ad works better in the third person pronouns. 2. "Solutions" – What else can you sell, as not solving various problems of the consumer? Narrow and ask for his decision. Describe it in detail. The client determines whether it is what he needs. 3.

"Quality" – Quality is the default for each product. He only ranged from poor to excellent. However, the sheer quality of the user determines and not the manufacturer. 4. "It" – "It" does not mean anything. What is it? "Coca-Cola – this is it!" It – it's Coca-Cola? Or is it "Pepsi?" Explain consumers that "It" is. 5. "Technology" – Everything that is sold, manufactured with technology. There is not any "high" technology. There is only the old and new technologies. In ancient times wine industry uses technologies that are already thousands of years. The buyer does not acquire technology. They buy what is available through technology. 6. "Life / th" – as in the case of a "lifetime warranty". Interestingly, whose lifespan is meant? Mosquito fish on the counter, or the campaign? From the series – guess for yourself)) 7. "The Source" – for example, "We are the source of …" or "Refer to the source." Source of what? Narrow, if you think it would be interesting to the buyer. 8. "All adjectives in the superlative degree of comparison "-" The Most "," best, "" superior, "" minimize "," fastest "," super. " Sell with facts and figures, rather than using adjectives

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